Email drives business results

Email still remains one of the strongest catalysts when it comes to connecting with customers and driving business results, according to ETC Business Services Program Manager Kevin Riddell 

“Email has the ability to reach your market and keep your customers informed. In addition, it’s cost effective and allows you to track open and click through rates,” Mr Riddell said   

Mr Riddell said setting up a Mailchimp Email Account for your business is relatively easy and free.  Plus you can send 12,000 emails a month to a list of up to 2,000 subscribers with MailChimp’s Forever Free Plan.

ETC Business Services is running a Mailchimp Marketing Workshop Series in August across the Mid North Coast which aims to show small business operators the essential steps to turning your email contacts into business results.

The workshops will cover back-end mechanics, attention grabbing straplines to tips on developing and writing compelling content.  The workshop will also cover techniques to developing a relevant database to connect with real life customers.

The Mailchimp Marketing Workshop Series will be offered in 5 locations -

Wednesday 2 August – Port Macquarie – ETC Office

Thursday 3 August - Kempsey – ETC Office

Tuesday 8 August – Nambucca – Nambucca Shire Council Offices

Wednesday 9 August – Bellingen – St Andrews Uniting Church Hall

Wednesday 16 August – Coffs Harbour – ETC Office

These practical workshops allow you to gain hands on assistance to ensure you get the best out of your Mailchimp email communications.

Each workshop runs from 9.30am – 1pm and costs $79 per person. 

To book visit:

Enquiries can be made to Bonnie Capell, phone 02 6648 5400 or email